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Keyword Research
People are looking for your business online through specific search queries. Do you know which words and phrases relevant to your brand are searched most? And are you using them? What are the most popular questions asked about your industry each month? Are you answering them? These are some of the essential gems to uncover and implement with keyword research.
Content Outlines / Skeleton
What goes into a Content Outline? Our experienced SEO analysts begin with keyword research data and the plug in the most popular keywords and phrases to form the skeleton of your content that includes: The title and description users will see in search engines like Google, the paragraph headings, the bullet lists of keywords to include in paragraphs and more. This creates the important opportunity to merge data with creativity.
SEO Content Writing
First and foremost, SEO Content Writing is data-driven. Writers are creative, and the art of writing is important. However, if writing is not coupled with keyword search volume, it will likely not be found when users make a search for your services or industry. That’s why High Ranking Content works with writers who understand that creativity and data must journey side by side to reach the goal: top search engine results with content that compels the user to click and engage.
Content Optimization
Optimization is a content sculpting process. When a user searches for a product or service, Google and Bing send out “crawlers” to find the most helpful informations, answers and listing for that user, and then delivers those results via the Search Engine Results Page (SERP). The highest-ranking results are those that understand how these crawlers work and then format their content to be easily and obviously found, while not diminishing helpfulness and creativity. You want your website to rise to the top of search engine results so that it appears on the very first page of a search on Google or Bing.
Image & Video Assistance
Images and Videos are a critical part of your website’s success. But there’s also a behind-the-scenes world of carefully selecting your File Names, Alternative Text (alt tags) and even the Structured Data used to get the most value out of your videos and images. And don’t forget, search engines like Google have specific search tabs at the top dedicated to both Images and Videos, so you’ll want to make these types of content are optimized specifically for those results.
Content Performance Tracking
Measurable goals are important to review and improve your content. What worked last year may now be outdated. Are you overusing keywords and “keyword stuffing?” How are you ranking next to your competitors? We monitor your pages week over week to identify ways to improve your content so that it continues to rise to the top.
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